“The idea is not to make a single brand the hero. But to
create heroes through a collective effort with everyone doing their bit.”
What is the Ride2Live Development Rider Platform?
A central, multimedia platform connecting development riders & initiatives with individuals, corporates & brands that are willing and able to make a positive contribution, ultimately making cycling more accessible.
Limited awareness about development initiatives creates a need for a platform telling inspiring stories of how cycling changes lives
One central platform connecting various initiatives to increase funding & activity in development cycling
A shared passion for riding breaks down barriers & makes cycling more accessible
Develops future leaders by connecting talented development riders to mentors