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“The idea is not to make a single brand the hero. But to 

create heroes through a collective effort with everyone doing their bit.”

About Ride2Live

What is the Ride2Live Development Rider Platform? 

A central, multimedia platform connecting development riders & initiatives with individuals, corporates & brands that are willing and able to make a positive contribution, ultimately making cycling more accessible.


  • Limited awareness about development initiatives creates a need for a platform telling inspiring stories of how cycling changes lives

  • One central platform connecting various initiatives to increase funding & activity in development cycling

  • A shared passion for riding breaks down barriers & makes cycling more accessible

  • Develops future leaders by connecting talented development riders to mentors

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