What is Ride2Live?

A central, multi media platform connecting development riders and initiatives with individuals, corporates and brands that are willing and able to make a positive contribution, ultimately making cycling more accessible.

Ride2Live initiative

“The idea is not to make a single brand the hero. Create heroes through a collective effort with everyone doing their bit.”

Why Ride2Live?


  • Limited awareness about development initiatives creates a need for a platform telling inspiring stories of how cycling changes lives

  • One central platform connecting various initiatives to increase funding and activity in development cycling

  • A shared passion for riding breaks down barriers & makes cycling more accessible

  • Develops future leaders by connecting talented development riders to mentors