A central, multi media platform connecting development riders and initiatives with individuals, corporates and brands that are willing and able to make a positive contribution, ultimately making cycling more accessible.
“The idea is not to make a single brand the hero. Create heroes through a collective effort with everyone doing their bit.”
Limited awareness about development initiatives creates a need for a platform telling inspiring stories of how cycling changes lives
One central platform connecting various initiatives to increase funding and activity in development cycling
A shared passion for riding breaks down barriers & makes cycling more accessible
Develops future leaders by connecting talented development riders to mentors