There's a brand new, great looking, super bouncy shoe in the market. It's being launched today from the tried and tested ASICS stable, so let's take a look at what's new.
From professional athletes to recreational runners, the Novablast™ shoe series popularity is in line with the trend towards higher stack heights in lighter shoes making racing possible in a comfortable training shoe. It delivers more energy in a natural stride without a plate.
The Novablast™ 4 is a heavily cushioned 40mm stack height racer trainer that ASICS tell us is even more responsive and comfortable than the Novablast™ 3 that launched in September 2022. Building on the success of its predecessor, the latest has made updates to the foam, design and materials that are designed to increase energy to the athlete. Novablast™ was first introduced in 2020 and has quickly become ASICS’ fastest growing model globally, on its way to solidifying itself as a new ASICS legend.
The key ingredient to the improvement of this fourth edition of the shoe is the use of FF BLASTTM PLUS ECO foam. This material provides runners with the bounce and responsiveness they desire in a racer trainer. The use of this innovative, lightweight cushioning also underscores ASICS’ commitment to environmental responsibility - the foam is made from at least 20% bio-based material from renewable sources, such as leftover waste from sugar cane processing. This edition will be the first Novablast™ to be CO2e labelled, providing transparency on ASICS’ sustainability performance.
In addition to the foam, the trampoline-inspired outsole creates maximum bounce in every step. Fitted with added grip, the Novablast™ 4 was designed to offer runners better grip on a variety of surfaces and greater durability. Lastly, the engineered woven upper along with an upgraded stretch guested constructed tongue is very different to the engineered mesh upper of the previous model, making the fourth version more compliant and breathable.
Hit the link for colour options, pricing and purchase.